Duran Duran wrote "Hungry Like the Wolf" in something of a flash. Let's look back at "Hungry Like the Wolf" with five fun facts.ġ. The two tunes ahead of Duran Duran: Michael Jackson's "Beat It" (#1) and Culture Club's "Do You Really Want to Hurt Me" (#2). Thanks in large part to MTV falling in love with the music video, the single peaked at #3 on the Hot 100 for the week of March 26, 1983. It served as the second single from the group's second album, Rio, which followed about a week later.Īll these years later, it still stands as one of the most iconic and beloved tunes in the Duran Duran discography. Only the band's fifth single, "Hungry Like the Wolf" was released on May 4, 1982. Thankfully, the ad has now been taken off the air and moving forward we hope to avoid any further situations like this.It's the song that made Duran Duran stars in America, thanks in large part to a fledgling cable network known as MTV. Had we known, under no circumstances would we have backed it. Please know, Duran Duran do not support this usage of their music and unfortunately, this particular license was granted without any prior notification to any of us. Many of you have written to us, voicing your dismay about the recent license of our song Hungry Like the Wolf, to a yoghurt commercial. We’re again sorry that it’s upset you and promise there was no intention to cause such disappointment.”īelow, you can read Duran Duran’s full statement and watch the offending yogurt ad. Please know that it may take a couple of days until the ad is fully removed. We take your feedback seriously, and yes, we have decided to remove this ad from the air while we consider other versions. “When we chose the song, we had no idea of its connection to this terrible event. The Yoplait team has discussed this quite a bit and found that the large majority of people have only positive connections to this song, given that the Diane Downs incident was more than 30 years ago.”īy late this past week, though, Yoplait had changed its tune, saying the ad was being removed from the air: “We chose the music because it’s a popular song that felt right for this ad. Initially, Yoplait reps responded by defending the song’s use, writing: ![]() ![]() “Hungry Like the Wolf” was playing on the car’s radio at the time. ![]() In May 1983, Downs shot her three children in the back of her car in Springfield, Ore., killing one of them. ![]() On the yogurt maker’s Facebook page, a number of people posted complaints in recent days about the use of “Hungry Like the Wolf” because of its connection to the Diane Downs murder case 30 years ago. In fact, it would appear it’s the 30-year-old song’s connection to a notorious murder case that led Yoplait to stop airing the 30-second spot this past week. “Had we known,” Duran Duran writes, “under no circumstances would we have backed it.” The band notes that the commercial - which can be seen in full below - has been taken off the air.īut in its statement - which can also be read in full below - Duran Duran doesn’t say the ad was pulled because of the licensing issues with its music. Duran Duran issued a statement Saturday acknowledging they’ve heard their fans’ “dismay” over the use of the band’s 1982 smash single “Hungry Like the Wolf” in a new TV commercial for Yoplait-brand yogurt, saying the group “does not support this usage of their music” and that the license was granted without the band’s knowledge.
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